Commercial transparency

Affiliate disclosure

A recommendation should still make sense if it earns nothing. That is the rule behind every booking comparison on this site.

Last updated 1 September 2026

Fan-created blue-hour illustration of Leadenhall Market
Fan-created illustration · not a photograph

Current position

Checked 2 October 2026: no provider currently uses tracked affiliate links. Booking and marketplace links are ordinary outbound links, and Magical London does not earn a commission from them.

  • Warner Bros. Studio Tour London: ordinary links only
  • Harry Potter and the Cursed Child London: ordinary links only
  • Golden Tours: ordinary links only
  • GetYourGuide: ordinary links only
  • Viator: ordinary links only
  • Headout: ordinary links only
  • Tiqets: ordinary links only
  • Booking.com: ordinary links only
  • The Wands & Wizard Exploratorium: ordinary links only
  • Bodleian Libraries: ordinary links only
  • Christ Church, University of Oxford: ordinary links only
  • National Trust: ordinary links only
  • Alnwick Castle: ordinary links only

How a provider is switched on

Every bookable destination is controlled by one central registry. A tracked URL is used only after the owner confirms programme approval, adds the exact approved link and changes that provider record to affiliate. The link then gains a pre-click commission label and rel="sponsored" automatically. A programme’s public availability is not evidence that this site has joined it. Labelling follows the Advertising Standards Authority’s affiliate-marketing guidance.

How comparisons are ordered

Official-direct and free options appear first. Marketplace options are compared by inclusions, route, duration, meeting point, cancellation, language, access and time at the main experience. “Good fit” recommendations state the trip constraint they solve. Provider name and commission level do not buy a better position.

Booking safely

  • Try the official venue or box office first when it offers the product you need.
  • Compare the complete party price, not a “from” price.
  • Check cancellation, meeting point and accessibility for your exact date.
  • Pay on the provider’s secure site; this guide does not take bookings.